Some entrepreneurs have everything planned out, and when the time comes, they’re ready. As we sit in a tiny Oakley duplex surrounded by stacks of pads, perineal sprays, sitz, and more, Jess Kerr tells us she was not one of those entrepreneurs.
The postwell journey started with a moment of frustration on behalf of a friend struggling through postpartum recovery. What came next can only be explained through the perfect storm of a viral internet story, a stack of plain white boxes, and a woman determined to solve a problem.
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